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Hailed as one of the largest event of its kind, the annual
South by Southwest (
SXSW) is a fest for your senses. Crammed into one week period are performances by some 1,800 musical acts, interactive installations, and independent films. Strewn across downtown Austin, Texas, are countless venue, including the
Levi’s / FADER Fort. Created by multi-discipline design agency,
Otto Design Group (
ODG), whose portfolio includes
Stussy Los Angles,
Steven Alan, and various
The North Face locations. Planned with certain rustic charm, the massive open air space served more than just a performance stage but more like a playground for adults. Retail spaces for
Levi’s and
Ray-Ban products, stations to test play the latest
Xbox 360 titles, pop-up bars and more… The highlight at “the fort” will be this Saturday evening when
G.O.O.D. Music showcased a 3-hour performance by Kid Cudi, Big Sean, Really Doe, GLC, Consequence, Tony Williams, Mr. Hudson, and a special appearance rumored to be
Mr. Kanye West himself.
Levi’s / FADER Fort
1101 East 5th Street
Map (bet. San Marcos & Waller)
Austin, TX 78702
(via Freshness Magazine)