Hailed as one of the largest event of its kind, the annual South by Southwest (SXSW) is a fest for your senses. Crammed into one week period are performances by some 1,800 musical acts, interactive installations, and independent films. Strewn across downtown Austin, Texas, are countless venue, including the Levi’s / FADER Fort. Created by multi-discipline design agency, Otto Design Group (ODG), whose portfolio includes Stussy Los Angles, Steven Alan, and various The North Face locations. Planned with certain rustic charm, the massive open air space served more than just a performance stage but more like a playground for adults. Retail spaces for Levi’s and Ray-Ban products, stations to test play the latest Xbox 360 titles, pop-up bars and more… The highlight at “the fort” will be this Saturday evening when G.O.O.D. Music showcased a 3-hour performance by Kid Cudi, Big Sean, Really Doe, GLC, Consequence, Tony Williams, Mr. Hudson, and a special appearance rumored to be Mr. Kanye West himself.
Levi’s / FADER Fort
1101 East 5th Street
Map (bet. San Marcos & Waller)
Austin, TX 78702
(via Freshness Magazine)
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