Nike x Undercover : GYAKUSOU Release at Nike Stadium Firmament 15-10-2011

Nike and Jun Takahashi, founder and designer of Japanese label Undercover, come together once again to launch their newest running collection for Fall Holiday 2011 - available shortly at Firmament.

To exemplify the characteristics of this collection, Takahashi and his running crew, GIRA (GYAKUSOU International Running Association) a small but dedicated group of Tokyo-based runners, gathered in the still thriving center of historic Japanese culture, the city of Kyoto, to capture the beauty and functionality of the collection.

Shooting in centuries old temples immersed in nature, the crew visited Tofuku-ji, a National Treasure of Japan, founded in 1236, and Kozan-ji, which is registered as an UNESCO World Heritage Site. Director and Art Director Tetsuya Nagato and Photographer Katsuhide Morimoto, frequent collaborators with Undercover and Takahashi, managed to obtain permission to shoot in some of Japan’s most significant and remarkable sites where, in general, you are not allowed to run inside.